Are you struggling to build your network marketing (mlm) business, and ready to try network marketing online? Even if you've been prospecting on Social Media already, and not having the results you were hoping for, then you'll want to read every word of this article.
Digital Networkers Club has helped tons of people just like you build a network marketing business online.
So this article is jam-packed with nearly two decade of experience turning even the newest home business owners into six-figure online network marketers.
First: It's important to understand that there will be a learning curve to network marketing online. But that's how it is with anything new, and it will be well worth your time and effort.
Second: You've just landed in the right place to make your transition simple and effective.
We at Digital Networkers Club strive to provide the best & most advanced learning system to all Network Marketing professionals who are willing to build their MLM business online. We thoroughly focus on leveraging Social Media Marketing & Digital tools and strategies to build a successful Network Marketing Business 100% Online with the help of our Online Courses & Live Masterclasses.
If your business is not on the internet then your business will be out of business."Bill Gates
Traditional offline marketing is generally a more aggressive and intrusive approach. It's also more labor intensive. Three-foot rules, cold calling, hotel and home meetings can most certainly work for many network marketers. (How else would the industry have grown to what it is today.)
Network marketing online, when done right, gets prospects coming to YOU asking about your business. This is because you'll be using Attraction Marketing – versus having to constantly approach prospects with interruption marketing. Social Media is the new word of mouth.
Watch the video below where we explain 10 major differences between doing Network Marketing business in Traditional way V/S Digital way.
Smart network marketers now use social media for lead generation & prospecting and even for giving training & support to their team.
Attracting prospects to you creates an atmosphere where residual income becomes a reality.
Your business becomes much more automated, so leads and sales begin to flow in day and night. So you can soon start waking up to leads in your inbox. Which means you'll never run out people to talk to about your business. Prospects chase you instead of the other way around.
You'll definitely enjoy the benefits of this way of marketing (if you do it right.)
So let's get to how to do network marketing online, and more importantly, how to do it right so YOU can achieve network marketing success. There are some critical skills you'll have to develop and use.
The 5 Skills for Effective Online Network Marketing
Let's start learning..
One of the biggest mistakes network marketers make when they get online is having the wrong approach to branding.
Most people get online, get excited, and immediately all of their marketing looks like an ad for their company. They constantly promote their business opportunity... or their products.
They proudly splash the name of the company all over the place.
There's nothing wrong with being proud of the company you're promoting. However, you may have already realized this doesn't work! So what does work?
Have you heard the saying “People Join People Not Businesses?” This is absolutely a true statement.
What people are really looking for is the person that can help them succeed with a home business. In other words, they're not looking for a business as much as they're looking for a leader.
So you have to put YOU in front of your business! You need to become the face for 'You Inc.'
When you make this shift, you really never have to even talk about your opportunity upfront. People start asking (practically begging) to know what it is so they can work with you!
So we've been talking about building the brand of YOU, and establishing yourself as an authority that people know, like and trust.
The way to do that and build your network marketing business online is by consistently providing valuable content to your marketplace. This will attract your target audience to YOU.
By selflessly providing value without them even asking, you build know, like, and trust! This is the way to make people want to connect with you and join your business, or purchase your products.
Content is the King.
Valuable and useful content. Content that answers the burning questions on your prospect's mind. Content that provides a solution, or the next step to take.
The internet is built on content. The more of it you have, the bigger your reach, and the more of a stake you can claim online.
If you're going to create content, you have to put it somewhere that your prospects can find it, consume it, and take the next step.
This step is critical and will take a little research on your part. You need to find out where your target market hangs out! YouTube? Facebook? Instagram? LinkedIn? Twitter? All of these are valuable online spaces you can post your content to build your audience.
What we advice to the new social networkers is to have their social presence on at least 3 social media platforms simultaneously, and check which one is performing the best.
If you're going to build a network marketing business online, don't forget to network for heaven's sake.
YouTube allows video comments, an ability to like a video, share a video, and even a way to message other YouTube users. Twitter has much of the same.
Facebook of course has LIKES, comments, FB LIVE, FB Groups, and even a powerful Facebook Messenger platform!
Which means that there's a demand (almost yearning) for engagement online.
When you interact with people online, and you do it often, eventually you become familiar face and name to them. They begin to “know” you.
Of course the more you like their posts, add value to their posts with helpful content, or share their content with your followers... the more they begin to “like” you.
Eventually you build enough of a connection and "trust" where they may feel like they want to know more about YOU, what kind of business you're involved in, or the products you sell. Attraction marketing at it’s finest.
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The Best Place to Start Networking and Engaging Online...
Success loves speed. Therefore you want to start building a targeted audience that you can engage with as quickly as possible.
The best place to start is most certainly Facebook, where there's the biggest pool of potential prospects for you to tap into.
In fact many of our top six-figure leaders and affiliates started at Facebook and never even had to expand because the audience is so vast.
Plus, Facebook alone provides many tools to easily find your best prospects, and engage directly with them. Once you start prospecting on Facebook, you may never look back!
Join our Facebook Private community "Digital Networkers Club" for daily learning and weekly new online trainings to stay in momentum and get latest updates about our new exciting offers & webinars!
Now that you understand the need for valuable content, you're going to want to get targeted visitors to it.
One of the toughest things new marketers struggle with is getting traffic to their content. In other words, you need to take people from the information highway, and steer them toward the valuable content that you create.
In a nutshell, Lead Generation is more about redirecting the flow of traffic toward your content and offers. The traffic is constantly flowing already!
For simplicity sake, there are 2 main types of online traffic. Each has their own more specific sources, but it all falls under either FREE or PAID traffic. Let's dive in the these below...
1. FREE TRAFFIC
Of course free is always nice. But nothing is actually free, it either takes time or money. Therefore free traffic will take longer to start flowing. However if you're just starting out and on a tight budget... it may be the way you want to go for now!
Here are a couple of effective sources of free traffic..
2. PAID TRAFFIC
Paid traffic has many benefits. The main one of course being that it's much faster (sometimes even immediate!) You can get traffic and results very quickly. It can cost you money as you test. However you can start with a small budget, test, and work your way up as your offers begin to convert.
Some Sources of Paid Traffic
After you've built your influence & trust among your target audience, and you've started conversation with them online; then is the time to start prospecting (actual networking starts here).
Prospecting, when done right can bring you FREE Traffic and generate qualified leads asking you to give the business presentation! But most of the network marketers do it wrong and eventually ruin their own business due to lack of proper skills & knowledge.
Watch this short video to understand, Why Prospecting skills are important in Network Marketing?
Creating content and sending traffic eventually means that you'll start getting leads. People who want more info from you, that give you permission to send that info. They’re the people most interested in YOU and what you have to offer.
Don't Blow All the Hard Work You've Done with Your Online Network Marketing!
Follow-Up and nurturing is essential or all the hard work you've done goes out the window. Many marketers get to this point and completely blow it. A huge mistake that costs money, and can cost you the successful business that you're trying to build!
1. Voice Call / Video Call
Easiest and simple way to follow up with your prospects is by calling them over phone. Our recommended way to follow up is to have a 1 to 1 meeting over Zoom or any other online meeting app.
2. Facebook Messenger / WhatsApp Chat
Facebook Messenger Marketing is the newest revolution when it comes to following up with your leads. The FB Messenger app alone is powerful in many ways. If your prospect is connected on WhatsApp with you, this could be another option.
3. Email Marketing
Every top network marketer and business owner uses Email marketing to follow up and nurture their leads to convert them into sales finally. You can build automated email campaigns or simply broadcast to your prospect list offering them with more value and information about your offers.
Building an Email list
This involves creating a free offer (often called a lead magnet) that entices your prospects to leave their information (email, phone number) in order to get it.
This process is called a Marketing Funnel.
None of the above marketing skills mean anything if you don't TAKE ACTION!
You now know the 5 skills you need to start building your network marketing business online! You don't have to have everything in place right now. Just start with the first two skills and work your way down the list as your audience grows.
Soon you'll find that your online network marketing efforts have taken your business to the next level, with a bigger downline, and residual earnings coming through endlessly!
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All the basic knowledge you require to setup your social media accounts.
How to grow your influence & build your personal brand on social media.
How to create valuable content that attracts your target prospects.
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Build 5 types of funnels that can close the sale & takes your business to freedom mode.
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Finally Unlock this Top Earner Framework & take your Business to the Next Level
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Originally published Nov 4, 2021